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Dixel sponsors Moto GP team

March 2006

One of our leading suppliers, electronics manufacturer Dixell of Italy, has agreed to sponsor the KONICA MINOLTA Honda motorcycle racing team for the 2006 Moto GP series, the first season in a three year deal.

Lead by Japanese rider Makoto Tamada, the team will use the Honda RC211V to campaign the 17 race championship which starts at the Jerez circuit in March and concludes at Valencia in October.

Renzo Ricci, Dixell SpA Managing Director explains the reasoning behind the sponsorship: "Right from the start we realized that being a partner of the KONICA MINOLTA Honda Team and participating in the World MotoGP Championship would represent a historical moment for Dixell, an important step to establish our brand at an international level. In the last ten years we have been focused on developing innovative products, investing in top level technology, efficiency and quality production systems, and creating a commercial network of exclusive sales agents in more than 60 countries in the world to assure local support for our customers. Today, the Dixell logo is well known within the RAC market and it is considered to be a world leader for its innovation and quality. Our company strategy is to also make our name known to a bigger and wider public within the food distribution chain and the field of commercial climate control. This three year project agreed with the JiR Team, completely satisfies that strategy as the two companies have the same mutual targets of technology, innovation and to win in a world full of challenges".

In response, Luca Montiron, KONICA MINOLTA Honda Managing Director replied : "Another new sponsor joins world MotoGP with JiR. A new challenge for us and for the company Dixell. I think professional motorcycle sport is undergoing an important change. Some years ago we made a courageous and important decision to develop a sporting project dedicated to Japan but representing commercial interests from around the world. We have two world leading companies in Honda and KONICA MINOLTA who gave the name to our Team, our RC211V livery is very distinctive, now it is up to our rider to finish in the top positions. Dixell will receive our full support to organize a profitable activity in the Marketing and Communication sectors, together we will match our interests and create synergies. In the Dixell Group, I have found the same initiative characterizing our style in MotoGP. I'm sure that together we will be able to achieve the sporting and commercial success for wich the two companies are both aiming."

The first race of the 2006 series takes place in Jerez on March 26th.

In the UK Dixell products are available from distributor Thermofrost Cryo Plc.

Moto GP series details: 2006 Moto GP series (Acrobat Reader file)

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